.gads{--ink:#071d38;--muted:#526174;--orange:#f4510b;--line:#e1e8ef;--header-height:76px}.gads *{box-sizing:border-box}.gads{scroll-behavior:smooth}.gads{margin:0;background:#fff;color:var(--ink);font:18px/1.65 var(--font-dm),Arial,sans-serif}.gads a{color:inherit}.gads button,.gads input,.gads select{font:inherit}.gads button,.gads summary{cursor:pointer}.gads img{max-width:100%;height:auto}.gads button,.gads a,.gads input,.gads select,.gads summary{-webkit-tap-highlight-color:transparent}.gads a:focus-visible,.gads button:focus-visible,.gads input:focus-visible,.gads select:focus-visible,.gads summary:focus-visible{outline:3px solid var(--orange);outline-offset:4px}.gads h1,.gads h2,.gads h3{line-height:1.18;letter-spacing:-.035em}.gads h1{font-size:clamp(36px,4vw,55px);margin:15px 0 22px}.gads h2{font-size:32px;margin:10px 0 17px}.gads p{margin:0 0 20px}.gads .wrap{max-width:1320px;margin:auto;padding:0 28px}.gads .skip{position:absolute;top:-100px;padding:10px;background:#fff;z-index:50}.gads .skip:focus{top:10px}.gads .top{position:sticky;top:0;background:#ffffffed;backdrop-filter:blur(10px);z-index:20;border-bottom:1px solid var(--line)}.gads .top-inner{height:var(--header-height);display:flex;align-items:center;justify-content:space-between;gap:24px}.gads .logo{display:block;width:116px}.gads .top nav{display:flex;gap:28px;font-size:15px}.gads .top a{text-decoration:none}.gads .header-link{font-size:15px;color:#ad3900;font-weight:700;white-space:nowrap}.gads .progress{height:3px;width:0;background:var(--orange)}.gads .hero{background:radial-gradient(ellipse at 80% 40%,#ffe3d0,transparent 58%),#fff9f4;padding:44px 0}.gads .hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:46px;align-items:center}.gads .eyebrow,.gads .chapter-label{font-size:12px;letter-spacing:.13em;text-transform:uppercase;color:#ad3900;font-weight:800}.gads .accent{color:var(--orange)}.gads .hero p{font-size:21px;line-height:1.55;color:#41566e;max-width:610px}.gads .meta{font-size:14px;color:var(--muted);margin:23px 0}.gads .btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 22px;background:var(--orange);color:#fff;border-radius:10px;text-decoration:none;font-size:16px;font-weight:700;text-align:center}.gads .hero-example{background:#fff;border:1px solid #f3d9c9;padding:18px;border-radius:15px;max-width:440px}.gads .hero-example>span{font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;display:block;margin-bottom:12px;color:#ad3900}.gads .hero-art{aspect-ratio:1.65;border-radius:10px;background:url(/images/guia-google-ads/infograficos/01-arte-original.jpg) right top/190% auto no-repeat}.gads .hero-example p{font-size:17px;margin:12px 0 0}.gads .mobile-nav{display:none}.gads .reading{display:grid;grid-template-columns:190px minmax(0,920px);gap:48px;padding-top:44px}.gads .toc{position:sticky;top:104px;align-self:start;font-size:14px;max-height:calc(100vh - 130px);overflow:auto}.gads .toc strong{display:block;font-size:19px;margin-bottom:14px}.gads .toc a{display:flex;gap:9px;line-height:1.4;border-bottom:1px solid var(--line);border-left:2px solid transparent;padding:12px 10px;text-decoration:none}.gads .toc a span{color:#748292}.gads .toc a.active{background:#fff1e8;color:#ad3900;border-left-color:var(--orange)}.gads .toc p{font-size:13px;color:var(--muted);margin-top:20px}.gads .article{min-width:0}.gads .chapter{scroll-margin-top:100px;padding-bottom:32px;margin-bottom:32px;border-bottom:1px solid var(--line)}.gads .chapter p{color:#364c64}.gads .practical{background:#fff4eb;border-left:3px solid var(--orange);padding:17px 20px;margin:22px 0;border-radius:0 10px 10px 0}.gads .practical>strong{display:block;color:#ad3900;font-size:13px;letter-spacing:.06em;text-transform:uppercase;margin-bottom:7px}.gads .practical p{font-size:16px;margin:0}.gads .search-example{padding:20px;background:#f5f8fb;border:1px solid var(--line);border-radius:12px;margin:24px 0}.gads .search-label{font-size:13px;color:var(--muted);display:block;margin-bottom:12px}.gads .search-query{display:flex;justify-content:space-between;gap:12px;border:1px solid #d2dbe5;border-radius:22px;padding:11px 16px;background:#fff;font-size:16px}.gads .search-query span{font-size:22px}.gads .ad-example{padding:18px 6px 0}.gads .ad-example small{font-size:12px;color:var(--muted);display:block}.gads .ad-example strong{display:block;color:#1b466f;margin:7px 0}.gads .ad-example p{font-size:16px;margin:0}.gads .infographic{margin:24px 0 18px}.gads .infographic-desktop{display:block;width:100%;max-width:800px;margin:auto;border-radius:12px}.gads .infographic-mobile{display:none}.gads .infographic figcaption{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px;margin:10px 0;font-size:12px;color:var(--muted)}.gads .infographic figcaption a{color:#ad3900;text-underline-offset:3px}.gads .infographic-mobile img{display:block;width:100%;height:auto;border-radius:12px;margin:0 auto 14px}.gads .infographic-mobile.enhanced img[hidden]{display:none}.gads .infographic-controls{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-bottom:10px}.gads .infographic-controls button{border:0;border-radius:8px;padding:10px 14px;min-height:44px;background:var(--ink);color:#fff;font-size:14px}.gads .infographic-controls button:disabled{background:#dbe3eb;color:#526174;cursor:default}.gads .infographic-controls span{font-size:13px;color:#41566e;text-align:center}.gads details{padding:12px 0;border-bottom:1px solid var(--line);margin:12px 0}.gads summary{font-weight:700;min-height:44px;align-content:center;font-size:17px}.gads details[open]>summary{margin-bottom:12px}.gads details p{font-size:16px}.gads .number-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:22px 0}.gads .number-row>div{background:#fff2e6;border-radius:10px;padding:20px}.gads .number-row strong{display:block;font-size:31px;line-height:1.2;color:#ae3c00}.gads .number-row span{font-size:14px;display:block;margin-top:8px}.gads .calculator{background:#f5f8fb;padding:18px;border:1px solid var(--line);border-radius:12px}.gads .calc-fields{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:20px 0}.gads .calc-fields label{font-size:14px;font-weight:600}.gads .calc-fields input{display:block;width:100%;min-height:46px;padding:9px 12px;border:1px solid #c9d4df;background:#fff;border-radius:7px;color:var(--ink);margin-top:6px;font-size:17px}.gads .calculator output{display:block;background:#071d38;color:#fff;border-radius:9px;padding:17px;font-size:16px}.gads .calculator small{display:block;color:var(--muted);font-size:12px;margin-top:12px}.gads .diagnosis{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}.gads .diagnosis>div{background:#f5f8fb;border-radius:10px;padding:20px}.gads .diagnosis span{font-size:24px;color:#ad3900;display:block;margin-bottom:10px}.gads .diagnosis strong{font-size:18px;line-height:1.35;display:block}.gads .diagnosis p{font-size:16px;margin:12px 0 0}.gads .checks{margin:23px 0}.gads .checkitem{display:flex;align-items:flex-start;gap:14px;border-bottom:1px solid var(--line);padding:14px 0;font-size:16px;cursor:pointer}.gads .checkitem input{width:20px;height:20px;flex-shrink:0;accent-color:var(--orange);margin-top:4px}.gads .checkcount{font-size:14px!important;color:#ad3900!important}.gads .cta{background:#fff0e4;border-radius:14px;padding:28px;margin:28px 0}.gads .cta h2{font-size:28px}.gads .cta p{font-size:17px}.gads .sources{font-size:14px}.gads .sources a{display:block;padding:8px 0;color:#ad3900}.gads .sources p{font-size:14px}.gads .footer{background:#f5f8fb;color:var(--muted);padding:25px 0;font-size:14px}.gads .image-dialog{width:min(1080px,95vw);max-height:92vh;overflow:auto;border:0;border-radius:12px;padding:16px;background:#fff}.gads .image-dialog::backdrop{background:#071d38b8}.gads .image-dialog img{display:block;width:100%;height:auto}.gads .image-dialog button{position:sticky;top:0;display:block;margin-left:auto;padding:10px 18px;min-height:44px;background:var(--ink);color:#fff;border:0;border-radius:8px;font-size:15px}@media(max-width:1100px){.gads .reading{display:block;max-width:960px}.gads .toc{display:none}.gads .mobile-nav{display:block;margin-top:20px}.gads .mobile-nav label{font-size:13px;font-weight:700;display:block;margin-bottom:6px}.gads .mobile-nav select{width:100%;min-height:48px;padding:10px;border:1px solid #c9d4df;border-radius:8px;background:#fff;color:var(--ink);font-size:16px}.gads .hero-grid{gap:28px}.gads .hero p{font-size:19px}}@media(max-width:700px){.gads{--header-height:62px}.gads .wrap{padding:0 20px}.gads .top nav{display:none}.gads .logo{width:99px}.gads .header-link{font-size:13px}.gads .hero{padding:25px 0}.gads .hero-grid{display:flex;flex-direction:column;align-items:stretch;gap:18px}.gads .hero h1{font-size:34px}.gads .hero p{font-size:17px}.gads .hero .meta{font-size:12px;margin:18px 0}.gads .hero-example{max-width:none;padding:12px}.gads .hero-art{height:140px;aspect-ratio:auto;background-size:160% auto}.gads .hero-example>span{margin-bottom:8px}.gads .hero-example p{display:none}.gads .reading{padding-top:30px}.gads .chapter{padding-bottom:25px;margin-bottom:25px;scroll-margin-top:90px}.gads .chapter h2{font-size:27px}.gads .chapter p{font-size:17px;line-height:1.58}.gads .infographic-desktop{display:none}.gads .infographic-mobile{display:block}.gads .infographic-mobile img{max-width:540px}.gads .infographic figcaption a{min-height:44px;display:inline-flex;align-items:center}.gads .number-row{gap:9px}.gads .number-row>div{padding:14px 10px}.gads .number-row strong{font-size:23px}.gads .number-row span{font-size:13px}.gads .diagnosis{display:block}.gads .diagnosis>div{margin-bottom:12px;padding:16px}.gads .diagnosis span{float:left;margin:0 14px 0 0}.gads .diagnosis p{font-size:16px}.gads .calc-fields{grid-template-columns:1fr}.gads .cta{padding:21px}.gads .cta h2{font-size:26px}.gads .search-query{font-size:14px}.gads .practical{padding:15px}.gads .practical p{font-size:16px}}@media(max-width:360px){.gads .hero h1{font-size:30px}.gads .chapter h2{font-size:25px}.gads .number-row{grid-template-columns:1fr}.gads .number-row>div{display:flex;align-items:center;gap:12px}.gads .number-row span{margin:0}.gads .infographic-controls button{padding:10px}.gads .wrap{padding:0 16px}}@media(prefers-reduced-motion:reduce){.gads{scroll-behavior:auto}}@media print{.gads .top,.gads .toc,.gads .mobile-nav,.gads .hero .btn,.gads .infographic-mobile,.gads .cta .btn,.gads .infographic figcaption a{display:none!important}.gads .reading,.gads .hero-grid{display:block}.gads .hero-example{display:none}.gads .chapter{break-inside:auto}.gads .infographic-desktop{display:block!important;max-height:240mm;width:auto;max-width:100%;margin:auto;break-inside:avoid}.gads .hero{background:#fff}.gads .wrap{padding:0}.gads .footer{background:#fff}}.gads{--header-height:0px;width:100%;max-width:100%;overflow-x:clip;background:#fff;color:#071d38;font-family:var(--font-dm),Arial,sans-serif}.gads .progress{position:fixed;top:0;left:0;height:3px;width:0;z-index:80;background:#f4510b;pointer-events:none}.gads .toc{top:1.25rem}.gads .chapter{scroll-margin-top:1.25rem}.gads img,.gads .search-query,.gads .number-row,.gads .infographic,.gads .infographic-controls,.gads .diagnosis{max-width:100%}.gads .image-dialog{width:min(1080px,95vw)}
